Policy

Enhancing Decision-Making with Behavioural Coaching

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Understanding Behavioural Coaching

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Behaviours That May Affect Decision-Making

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1. Confirmation Bias

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• Selective Attention: Focusing only on data that support existing beliefs, ignoring contradictory evidence.
• Echo Chambers: Surrounding oneself with like-minded individuals, reinforcing existing beliefs without critical evaluation.
• Misinterpretation of Data: Interpreting ambiguous data to fit preconceived notions.

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2. Anchoring Bias

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• Initial Estimates: The first estimate can disproportionately influence final budgets or forecasts.
• Negotiations: The initial offer in negotiations can skew final agreements.
• Comparative Shopping: The first price or feature encountered can unduly affect the perceived value of subsequent options.

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3. Overconfidence Bias

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• Risk Underestimation: Overcommitting to ambitious projects without fully considering potential risks.
• Inadequate Preparation: Neglecting thorough research or preparation due to overconfidence in expertise.
• Resistance to Feedback: Dismissing alternative viewpoints or constructive criticism.

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4. Herding Behaviour

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• Social Proof: Copying others’ behaviour, especially in uncertain situations.
• Fear of Isolation: Conforming to group decisions to avoid standing out can stifle innovation.
• Groupthink: Suppressing critical evaluation in favour of consensus.

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Conclusion

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